Marketing is such a touchy subject when it comes to the church. Is it a sign of being a program-driven organization instead of the living, breathing organism that we’re called to be? Does it turn the church into a business? Does it compromise our integrity because it allows the loss of vision? This is all important to think about because of the potential consequences.
But in the process of trying to discover what you think about that, here’s the bottom-line that we have to continue to come back to and lead others to come back to: YOU are the best marketing tool for your church that there is. When I write that, this is what I mean – every single one of us are marketing all the time. By the way you dress, talk, behave…you’re marketing something. And the most phenomenal part about that is that if you’re a passionate disciple of Christ, you’re marketing the GREATEST message in the history of mankind. And you’re marketing it to everyone…everywhere. The message is IN you. How beautiful is that!
A lot of times we buy into the dysfunctional thought that it’s the job of a creative department to reach the masses. Or maybe it’s the pastor’s job; after all, he gets paid for this right? Or maybe the pastor thinks he doesn’t have time to reach people because he’s got a church to run – “that’s their job.”
We’re off when we think any of these thoughts. Each one of us is responsible for both the content and presentation of every message we send out. Every conversation we initiate. Every conflict that we step into. Every desperate person that we have the privilege to introduce to Christ.
There are no shortcuts in this process and no one to lay it off on. Think about how wonderful that is – YOU are the salt of the earth! YOU are the light of the world! Your light can’t be hidden – you’re marketing it all the time!
You are the salt of the earth. But if the salt loses its saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled underfoot. You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven. -Matthew 5:13-16 (NIV)
You market and He gets the glory. You promote and the attention is pointed toward Him! Does that make you feel unworthy? Does that make you feel like you can’t “market” the Lord in a way that would do justice to Him? Check this out:
But you will receive power when the Holy Spirit comes on you; and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth. -Acts 1:8
It’s His power IN you. No matter what you think about formal church marketing, care MORE about the presentation of every message YOU send out! Especially considering that there’s really only one message that will matter for eternity…You ARE the marketing team. Let the world hear loud and clear! Be the church in action.